Mahindra & Mahindra Ltd. Is celebrating a major milestone as the company’s Kandivali plant in Mumbai, India rolled out its two millionth tractor on February 27, 2013.
According to Mahindra, the company achieved this milestone by doubling its global production in less than a decade. The first million tractors were produced over a nearly 40-year span, beginning in 1965 with the first Mahindra tractor.
Mahindra USA has contributed to this milestone through its growth in the U.S. and Canadian tractor markets over the past two decades. Mahindra is the fastest growing tractor brand in North America.
“This is a time for us to challenge ourselves and continue building on Mahindra’s success. By providing quality products and outstanding service to our customers we have gained significant ground in North America and we are not done yet,” says Mani Iyer, president of Mahindra USA.
“Mahindra’s brand recognition and reputation in the North American market is built on the strong foundation and long history of providing quality products and unwavering commitment to our dealer network,” says Cleo Franklin, vice-president, Marketing and Strategic Planning. “Our customer and dealer first strategy has led Mahindra USA to an industry-leading 97 percent customer satisfaction and 98 percent brand loyalty rating. This dedicated strategy will continue to be the cornerstone for our long-term growth plans in the North American market.”
Mahindra, the top selling tractor brand in the world, boasts that it is the only tractor manufacturer to win both the Deming Application Prize and the Japan Quality Medal for excellence in Total Quality Management, awarded by the Deming Prize Committee care of the Union of Japanese Scientists.