Kubota took the covers off its anticipated M7-Series tractor line at its 2014 Dealer Meeting in Nashville. Included in the line are three new mid-range tractors in the 130 to 170 horsepower range. This is the largest horsepower offering for Kubota in its tractor line-up to date.
“With the Kubota M7, we’ve set in motion a strategy for full-scale entry into new markets, setting our sights on commercial livestock and row-crop production customers, and readying Kubota to compete with other big players in the field,” says Todd Stucke, Kubota vice president, agriculture and turf division. “The M7’s ease of operation, technological advances and overall comfort factor will make it a top choice for hay producers as well.”
The introduction of the M7-Series, which will be made available to customers in select markets by the second half of 2015, was one of several key product announcements made at the Kubota Dealer Meeting, where nearly 4,000 dealers and staff from across North America are expected this week.
“Kubota has established a well-respected name for itself in the industry over the last four decades. As we move in to a new era for the company, we continue to build on the strength of the Kubota brand and grow our business into new segments,” says Mr. Masato Yoshikawa, president and CEO, Kubota Tractor Corporation. “Kubota products will serve more customer segments, across more markets than ever before. And as we offer customers more choices, we also remain committed to supporting our dealers so that they may provide their customers with the rewarding experiences Kubota is known for delivering.”
With integrated controls of the engine, transmission, hydraulic functions and implements, Kubota says its M7-Series tractors are highly efficient, resulting in reduced fuel and materials costs. The control panel offers a touch screen that makes it possible to control all operating functions from a single screen, and the M7’s performance monitor and auto guiding systems are designed to make work in the field even more productive. The wide cab on the M7-Series features ample operating space and ergonomically-placed controls, minimizing operator fatigue even after long periods of work.
Production on the M7 Series will begin in the second quarter of 2015 at Kubota’s newly constructed Farm Machinery plant in France. The facility is set to accommodate the production of about 3,000 tractors by 2017 for distribution in Western Europe, the U.S., Canada, Australia and Japan.