Mahindra Introduces Urban Agricultural Scholarship

Mahindra USA has introduced a unique scholarship program specifically designed to support urban youth interested in pursuing a career in the agricultural industry.

In a joint effort with the National FFA Organization, Mahindra will award five, $2,500 merit-based scholarships to high school students from Atlanta, Chicago, Detroit, Houston or Indianapolis entering college in the Fall of 2015. Scholarship winners will be selected based on their commitment to pursuing an agricultural industry related secondary degree, and their current passion and leadership in high school agriculture activities as well as academic performance. (more…)

Mahindra Tractor Sales Up 40% in North America in 2013

Mahindra USA is celebrating its 20th year of tractor sales in the United States, including a record-breaking 2013.

According to Mahindra USA, it has experienced 13 straight record-breaking months of retail sales. Overall, annual retail North American tractor sales grew more than 40 percent in 2013. (more…)

Mahindra Unveils New eMax Series

Mahindra USA introduced eight new Tier IV compliant tractors at its National Dealer Meeting.

Highlighting the new additions is the eMax, a line of heavy-duty sub-compact tractors available in 22 and 24-horsepower iterations. Also new is the Max 24, which joins the existing Max series. (more…)

Mahindra To Build Home For Wounded Army Soldier

Mahindra USA, its dealer network and partner KMW LTD teamed up with Operation Finally Home, announcing plans to build a new home for a wounded Army soldier.

Army SPC Brad Wilson, his wife Lisa and their three children were surprised by executives from all three organizations with the news of their new home at Mahindra USA’s National Dealer Meeting in Nashville, Tenn. (more…)

Mahindra Donates Tractor To OSUIT

Mahindra USA is providing a Mahindra 7060 Tier IV compliant tractor to Oklahoma State University Institute of Technology (OSUIT) for use in its Heavy Equipment and Vehicle Institute. OSUIT offers one of the leading technical programs in the nation providing highly trained future employees critical to the success of farm equipment dealers.

The Mahindra 7060 4WD full-size utility tractor with ML 273 loader is equipped with an mCRD engine, Mahindra Common Rail Diesel, a fuel-efficient high performance engine that reduces greenhouse gas emissions by over 360 tons per year as well as visible engine smoke. The Mahindra 7060 will be used in the curriculum for the Southwestern Association Industrial & Farm Equipment Associate in Applied Science degree program. (more…)

Mahindra USA To Expand Distribution Center

Mahindra USA has announced plans for an exclusive Southeast Mahindra Assembly and Distribution Center in January, 2014, expanding one of the company’s four tractor assembly and distribution facilities in North America. The expanded assembly and distribution center will continue to be located in Chattanooga, Tenn. and will support the growing southeast and midwest Mahindra dealer networks.

The Southeast Mahindra Assembly and Distribution Center will be operated by Randy Topping, owner of Mahindra dealer Chattanooga Tractor and Equipment. The center will have a positive impact on the Chattanooga area economy as Mahindra says it will employ up to 100 people in the operation as it moves into full production, creating 55 new jobs. (more…)

Mahindra Continues Partnership with Racer DJ Kennington

DJ Kennington and Len Hughes with the Mahindra Max 28 XL Tractor. (Kennington on pictured on tractor.)

Mahindra USA has announced that Mahindra Tractors will return as the primary association partner with DJ Kennington and the #17 Dodge team in the NASCAR Canadian Tire Series for the 2013 season.

The partnership with Mahindra Tractors & DJ Kennington has grown significantly each year during their association. Mahindra and the Canadian Dealers this year will provide Kennington with a new Mahindra Max 28 XL Tractor.

“With our great partnership and continued support from Mahindra Tractors, that’s a big reason we’ve been able to have the kind of success we’ve achieved,” says Kennington. “Mahindra is the #1 Selling tractor in the world and having a long-term relationship to take their brand to the next level is what I am most proud of. I am very pleased to have them return as a significant member of our team once again.” (more…)

Mahindra Announces Women in AG Scholarship Winners

Mahindra USA has announced the winners of its 2012-2013 scholarship program benefiting young women studying agriculture, the “Mahindra Tractors’ Women in Ag Scholarships.”

According to Mahindra, the Women in Ag Scholarships were created for the purpose of helping young women sustain the family farm values and rural lifestyle through a career in Agriculture.

These four women were selected to receive merit-based college scholarships from Mahindra USA for use during the 2013-2014 school year:

• Shelby Chaney from Brimson, MO will be a sophomore at Northwest Missouri State University majoring in Animal Science.
• Shelby Eckhardt from Seguin, TX will be a freshman at Texas A&M University – College Station majoring in Pre-Vet / Vet Sciences.
• Victoria Riback from Molalla, OR will be a freshman at Texas A&M University – College Station majoring in Agronomy & Crop Science.
• Stephanie Tarlowe from Hackettstown, NJ is a freshman at Cornell University majoring in Animal Science. (more…)

Mahindra USA Performs Well in Dealer Satisfaction Survey

According to the results from the North American Equipment Dealers Association (NAEDA) 2012 Dealer-Manufacturer Relations Survery, Mahindra USA was among the top performers. Ranking among the top three in overall dealer satisfaction, Mahindra USA led in four categories: marketing and advertising support, product technical support, warranty payments and return privileges.

Mahindra USA feels the results of this survey help reinforce the effectiveness of Mahindra USA’s long-term strategy of creating a partnership with its dealers.

“The strong rapport between dealers and Mahindra USA creates a multi-layered support system for customers leading to 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners,” Mahindra USA says in a release. (more…)