Deere & Company has entered into a new sales and marketing agreement with Honda Power Equipment to sell Honda premium power products at participating John Deere dealerships in the United States. Shipments of Honda inventory to John Deere dealerships will be phased in, beginning in 2012.
Under the terms of the agreement, participating John Deere dealers will offer Honda’s walk-behind lawnmowers, generators, tillers, water pumps and snow blowers. In addition, Deere said, it will no longer market John Deere-branded walk-behind mowers or walk-behind snow blowers in the U.S., in any sales channel, after 2012.
“Honda power equipment has earned a strong reputation for durability, quality and reliability – all which are important attributes to John Deere customers,” says David Everitt, president of the Worldwide Agricultural and Turf Division at Deere. “For homeowners, our premium John Deere lawn tractors will continue to lead the way at our dealerships but will be complemented with the strong line of Honda power equipment products.”