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The Tractor.com News Blog is your source for latest news and stories from the world of tractors. Check back regularly as Tractor.com News is updated with the latest information, photos and video from manufacturers, trade shows and the Tractor community.

John Deere 5075E

The North American Equipment Dealers Association (NAEDA) announced that John Deere received the 2015 Dealer’s Choice Award for Full-line Manufacturers. This award is presented annually to manufacturers who receive exemplary ratings in 12 operational categories from the NAEDA’s Dealer-Manufacturer Relations Survey.

“This is great news and we’re extremely proud to be ranked so highly by NAEDA dealers,” says Bob Timmons, director, sales, John Deere Ag and Turf Division. “John Deere dealers do an exceptional job in providing quality products and services to customers and are a major factor in our overall success today.”

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Mahindra 8560 Cab Tractor

Mahindra USA has moved up to the No. 2 spot in the North American Equipment Dealers Association (NAEDA) Dealer-Manufacturer Relations Survey.

After showing improvement in overall dealer satisfaction, Mahindra USA moved up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.

“Our dealers are the critical link to translating the Mahindra Rise philosophy into action at the grassroots level,” says Mani Iyer, president of Mahindra USA. “We share our success with our dealers and are committed to their success as well.”

“Our dealers represent the Mahindra brand daily in their communities and are drivers for our strong growth in the U.S. and Canada,” says Cleo Franklin, vice-president of marketing and strategic planning at Mahindra USA. “We thank each of our dealer partners for believing in the product and showcasing Mahindra as well as they do our products.”

According to Mahindra USA, the partnership between dealers and the manufacturer, along with an industry leading warranty program, result in 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners.

“We are pleased to see the impact of our dealer/customer-first focus reflected in our record sales growth and increased market share in North America,” says Franklin.

The NAEDA Dealer-Manufacturer Relations Survey is based on the feedback of NAEDA-member dealers in the United States and Canada with a 20 percent increase in responses as compared to 2012. The survey results are compiled from data provided by more than 3,000 individual dealers representing more than 1,000 dealerships.

According to the results from the North American Equipment Dealers Association (NAEDA) 2012 Dealer-Manufacturer Relations Survery, Mahindra USA was among the top performers. Ranking among the top three in overall dealer satisfaction, Mahindra USA led in four categories: marketing and advertising support, product technical support, warranty payments and return privileges.

NAEDA Dealer Manufacturer Relations Survey

Mahindra USA feels the results of this survey help reinforce the effectiveness of Mahindra USA’s long-term strategy of creating a partnership with its dealers.

“The strong rapport between dealers and Mahindra USA creates a multi-layered support system for customers leading to 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners,” Mahindra USA says in a release.

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New User Reviews

  • Todd: Some great tractors, the automatic controlled traction on the Simplicity Broadmoor really comes in handy when...
  • Carl: I praise JD for achieving the honor but if they have not redesigned the seat material so it does not crease and...
  • Shane Y.: Hypro’s polypropylene heads are very reliable.  There are a lot of other great diaphragm pump...
  • Johannes: Farming in Africa the only traktor is John Deere from 70diesel on thank you joh deere
  • Sam: Hahaha, that’s hilarious! Stupid walmart.