Yanmar Co., Ltd. and Yamaha Motor Co., Ltd. today announced that they have agreed to a business alliance for the U.S. ROV (Recreational Off-Highway Vehicle) business. The companies will conclude a contract by the end of the year for the OEM supply of Yamaha’s multi-purpose VIKING and VIKING VI (both Yamaha model names) ROV models to Yanmar from December 2016, and for Yanmar to sell these products under the Yanmar brand name from January 2017 utilizing its farmer-oriented dealer network in the U.S.

The aim of this business alliance is to expand sales in the growing U.S. ROV market by leveraging the strengths of the two companies, namely Yamaha’s technical capabilities and manufacturing know-how, and Yanmar’s farmer-oriented dealer network in the U.S. (more…)