Mahindra USA introduced eight new Tier IV compliant tractors at its National Dealer Meeting.
Highlighting the new additions is the eMax, a line of heavy-duty sub-compact tractors available in 22 and 24-horsepower iterations. Also new is the Max 24, which joins the existing Max series. (more…)
Mahindra USA is inviting customers to its Dealer Days Sales Event to check out the Mahindra line of tractors.
When purchasing a Mahindra tractor during Dealer Days, customers can take advantage of zero percent interest for 84 months financing along with Mahindra’s five-year warranty. Mahindra Dealer Days provides an opportunity to learn more about Mahindra’s heritage and a relationship with North America that dates nearly 70 years when Mahindra was selected to build the Willys Jeep in WWII.
Supporting the Dealer Days Sales Event is the launch of Mahindra’s new North American national media campaign showcasing the company’s long history with the U.S. and Canada and a revamp of Mahindra’s popular “Lift” commercial that touts the superior performance of Mahindra tractors.
“We are excited to unveil our new advertising campaign highlighting Mahindra’s North American heritage and superior performance. These ads feature proud Mahindra tractor owners, staying true to our customer first strategy,” says Cleo Franklin, Mahindra USA’s vice-president, marketing and strategic planning. (more…)
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