According to the results from the North American Equipment Dealers Association (NAEDA) 2012 Dealer-Manufacturer Relations Survery, Mahindra USA was among the top performers. Ranking among the top three in overall dealer satisfaction, Mahindra USA led in four categories: marketing and advertising support, product technical support, warranty payments and return privileges.

NAEDA Dealer Manufacturer Relations Survey

Mahindra USA feels the results of this survey help reinforce the effectiveness of Mahindra USA’s long-term strategy of creating a partnership with its dealers.

“The strong rapport between dealers and Mahindra USA creates a multi-layered support system for customers leading to 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners,” Mahindra USA says in a release.

“Our dealer-first and customer-driven strategies are key to Mahindra USA’s strong growth since entering the North American tractor market in 1994,” says Cleo Franklin, vice-president marketing and strategic planning, Mahindra USA. “We view our dealer network as a strategic partner and value their contribution to our continued success.”

Mahindra USA says that dealer and customer feedback was a major force behind the recent redesign of the Mahindra USA website. The website recently received top honors by the American Marketing Association.

The NAEDA Dealer-Manufacturer Relations Survey was conducted via an email survey of NAEDA-member dealers in the United States and Canada. The survey was comprised using evaluations from more than 1,900 dealers.

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