Yanmar America and MTD have announced that the two companies are modifying their business partnership. Since 2006, Yanmar and MTD have been jointly marketing Yanmar’s compact utility tractors under the Cub Cadet Yanmar brand. Effective Sept. 1, Yanmar will begin distributing its compact utility tractors directly to dealers.
Cub Cadet Yanmar branded tractor models currently in the market will continue to be manufactured by Yanmar but will display only the Yanmar brand. Yanmar also will take over product support within the current distribution channel.
“The compact tractor market in North America is beginning to rebound from the economic downturn, and we believe that now is the perfect time for Yanmar to take on full responsibility for sales, marketing and customer service of our compact tractors,” says Katsumi Deguchi, executive vice president of Yanmar America. “By doing this, Yanmar will be able to focus more directly and efficiently on the specific needs of our compact tractor dealers and their customers. The transition to all of our customers will be seamless. We have appreciated the great marketing, sales and service our MTD partners have provided.”