Mahindra USA has announced that Mahindra Tractors will return as the primary association partner with DJ Kennington and the #17 Dodge team in the NASCAR Canadian Tire Series for the 2013 season.
The partnership with Mahindra Tractors & DJ Kennington has grown significantly each year during their association. Mahindra and the Canadian Dealers this year will provide Kennington with a new Mahindra Max 28 XL Tractor.
“With our great partnership and continued support from Mahindra Tractors, that’s a big reason we’ve been able to have the kind of success we’ve achieved,” says Kennington. “Mahindra is the #1 Selling tractor in the world and having a long-term relationship to take their brand to the next level is what I am most proud of. I am very pleased to have them return as a significant member of our team once again.”
“Mahindra is proud to continue sponsoring Canada’s #1 NASACR driver – DJ Kennington for six years,” says Cleo Franklin, vice president of marketing and strategic planning for Mahindra USA. “We have been successful building the Mahindra brand in our strategically important Canada market as DJ is the perfect ambassador to promote Mahindra’s Rise philosophy of accepting no limits, alternative thinking and driving positive change in everything he does. We look forward to even more continued success with DJ as we look to both rewrite the record books.”
The 2013 race season began May 17th at Canadian Tire Motorsport Park near Bowmanville, ON, where Kennington began the defense of his championship.