Tractor News News Blog

The News Blog is your source for latest news and stories from the world of tractors. Check back regularly as News is updated with the latest information, photos and video from manufacturers, trade shows and the Tractor community.

Mahindra 1500 Series

Mahindra dealers are now showcasing the new 1500 series tractors, featuring Mahindra’s mCRD technology.

“Mahindra invested $30 million to design and engineer the easy to operate and maintain mCRD engines, creating a Tier IV compliant solution that delivers the value expected from the Mahindra brand,” says Cleo Franklin, Mahindra USA’s vice president of Marketing and Strategic Planning. “Mahindra’s commitment to our customer-first strategy continues to lead product development.”

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Mahindra 8560 Cab Tractor

Mahindra USA has moved up to the No. 2 spot in the North American Equipment Dealers Association (NAEDA) Dealer-Manufacturer Relations Survey.

After showing improvement in overall dealer satisfaction, Mahindra USA moved up a position in the rankings. Mahindra USA captured the top spot in several categories: Communications with Management, Marketing & Advertising Support and Product Availability.

“Our dealers are the critical link to translating the Mahindra Rise philosophy into action at the grassroots level,” says Mani Iyer, president of Mahindra USA. “We share our success with our dealers and are committed to their success as well.”

“Our dealers represent the Mahindra brand daily in their communities and are drivers for our strong growth in the U.S. and Canada,” says Cleo Franklin, vice-president of marketing and strategic planning at Mahindra USA. “We thank each of our dealer partners for believing in the product and showcasing Mahindra as well as they do our products.”

According to Mahindra USA, the partnership between dealers and the manufacturer, along with an industry leading warranty program, result in 98 percent brand loyalty and 97 percent customer satisfaction ratings from Mahindra tractor owners.

“We are pleased to see the impact of our dealer/customer-first focus reflected in our record sales growth and increased market share in North America,” says Franklin.

The NAEDA Dealer-Manufacturer Relations Survey is based on the feedback of NAEDA-member dealers in the United States and Canada with a 20 percent increase in responses as compared to 2012. The survey results are compiled from data provided by more than 3,000 individual dealers representing more than 1,000 dealerships.

Houston-based Mahindra USA has introduced the all-new 6010 HST Cab and 6110 Shuttle Cab to its 10-series of tractors. The 10 series tractors are a value line of compact economy machines designed for a multitude of uses. The new 10 series models are both four-wheel drive and became available at Mahindra dealerships nationwide on October 31.

“The new 6010 and 6110 tractors continue Mahindra’s tradition of providing our customers with the superior performance, power and value that they require and expect from the world’s #1 selling tractor,” says Cleo Franklin, vice president – marketing and strategic planning for Mahindra USA. “These new tractors are economical, easy to operate, and ideal for general purpose farming, agriculture/livestock operations, and grounds maintenance.”

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Mahindra and Mahindra is setting up a $67 million tractor plant in Zaheerabad in Andhra Pradesh (India) with the capacity to produce 100,000 tractors

The plant will commence production in 2012 with tractor assembly, gearbox assembly, hydraulic assembly and sheet metal painting.

“With its advanced technology processes, large scale manufacturing set up and eco-friendly focus, the plant is all set to create new benchmarks in manufacturing excellence in the tractor industry,” says Pawan Goenka, president, automotive and farm equipment sectors at Mahindra and Mahindra Ltd.

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